Heroscape isn't on my top-ten-list for games that I personally like to play. However, when I teach the Game Design Merit Badge for the Boy Scouts, out of all of the games that I introduce to the scouts (from which I try to assemble a representative sample of credible games to introduce them to the board game hobby), I've found that Heroscape is the game that they enjoy the most. They like the 3-D terrain. The rules are simple and intuitive. They enjoy the imaginative Battle Royale of various things trying to kill each other. They love throwing the dice for combat. They love the trash-talk involved. One of the best features of Heroscape (post-production-apocolypto) is that if I don't own something that I think will be fun for them to play on the battlefield, then I proxy it from heroscapers.com. For example, if a superhero movie hits the theaters, then wham, I can proxy up those heroes and villains without much effort using dollar store figures or Heroclix or whatnot. I lucked into my Hereoscape collection by thrifting most of it for the exact purpose of acquiring it economically as a great game to introduce the scouts to tabletop miniature warfare. It works.
So, maybe HS wasn't a big seller when it came out around 06, but imagine if Hasbro threw it up on Kickstarter. All that pre-painted terrain and minis. It would seem that they'd reap a fortune.
Let's not confuse Hasbro's definition of big seller with Kickstarter's. There isn't a Kickstarter designer alive that wouldn't be ecstatic with Heroscapes's sales. It's just that Hasbro wants to see a 2-1 roi or it's considered a failure.
I wasn't buying HS when it was released so don't know what was going on with it, but y'all were talking about it being in discount bins and clearance shelves. I guess I assumed that it wasn't a seller.
Before the past few weeks when we've been talking about it, I thought it too, simply ran its course.