charlest wrote: I would guess it was cheaper than $3 a box for the actual production, especially on a million copies. I would think it'd be closer to $1.
You're not including cost of artwork though or advertising or anything, which they may be including.
I was including marketing (which they did hardly any of, since it was sold to their existing base), and artwork (free, a partner did it, right?). I was thinking "burdened" with taxes, tariffs, fees, customs brokering, etc.