I traded some coveted euro game for about $250 worth of Star Wars LCG stuff and have played it once. It's good, but I don't know anyone that plays it. I know people who play Netrunner, Magic, Blood Bowl, and X-Wing. This is the bane of such games and why the CCG bubble burst. As someone who came into gaming through Magic, I appreciate the customisable format is still alive, but even with just a dozen or so CCGs out there, it's too many for an area to support. It's frustrating because the games are fun, but you can't play them properly.
I think Summoner Wars addresses this best in their model. They have deckbuilding rules, but every (most, I think they stopped their reinforcements line) pack they sell is a fully playable army.
Answer: if it isn't getting played and that bugs you, move it along.