Games
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It's true...according to this thread on The Leading Boardgame Site:http://www.boardgamegeek.com/thread/332224
We've spent the past week complaining about what some companies are doing wrong these days...now let's talk about something going *right*.
I haven't really wrapped my brain around this. A Fantasy Flight hobbyist title available at a big box retailer? I mean, sure, we've seen things like Star Wars Miniatures and Heroscape at most of them, but that's been based on the muscle of Hasbro/WotC more than anything else.
Of course, upon reading this news, I was going to take a picture of it on the shelf to celebrate this achievement. I went off to our local Target, and as par for the course in my area, I didn't see a single copy. But you'd better believe I'm going to keep checking.
Let's take a look at a company that seems to be firing on all cylinders, as opposed to one that seems to have become hopelessly lost in the wilderness.
First off, I'm pretty sure that it wasn't the FFG name alone that made this possible. Let's not kid ourselves--World of Warcraft is a monstrous, soul-devouring yet staggeringly popular franchise, the likes of which the geek world rarely sees. If you work in an office, chances are you know at *least* one person who's going home and playing WoW every night. My youngest brother is hooked on it, abandoning all other online RPGs for it. It's been featured in magazines, books, and even in commercials. It's BIG.
"So yeah," you're probably saying, "so what. They're only carrying it because of the WoW name."
Uh...pardon the expression, but "no shit, Sherlock." Why do you think FFG is paying out the bucks to be a licensee?
And now a lot of the license grabbing becomes clear, and you see a different picture of how things might shape up. Gears of War is another popular franchise-in-the-making and you know if the WoW game is successful in Target stores, they'd be willing to give that a shot as well. Also, the newest pricing structure makes a lot more sense now. $40 is still a bit on the high side for casual board game shoppers...but then again, they're probably already paying $20+ for some Cranium variant. And compared to $15 a month or $50 for a new video game, fans of WoW are going to see that as being a very reasonable price.
You've got to believe this was all a part of the plan--and it's refreshing to see a company have a "plan" that doesn't revolve around repeatedly selling to the same group of customers over and over again. Time will tell if this new arrangment will truly pay off, but for now this is BIG news for AT fans and boardgame hobbyists in general.
