DoW sells BattleLore to FFG

To touch back on the "if it's about Chinese labor and petro costs for plastic, why is Memoir on the block" point, if you look at the expansion history for M44 versus BL, M44, well, mostly makes sense. Carry bag aside, the Pacific and Eastern Front and Air Pack, with their wealth of figures and new scenarios worked nicely with the product line and offered a reasonable value.

BL, on the other hand, with its promo-only figures for a game that was desperately short on creatures [for a "fantasy" game] to start with, as well as its mishmash of semi-historical and fantasy expansions, not to mention that, at least IMO, the complete lack of visible direction with [or overwhelming need for] any of them needs a bit of a reboot. The *system* mostly works, but the product line seemed to be rudderless--and their approach was also interpreted by a fair number of of the fans and potential buyers alike as pure gouging.

By dumping it, they rid themselves of a product line that probably has enough sales/fans to support it but really needs a complete rethinking/restructuring from the ground-up. I don't think DoW could do that without open revolt [and dismal sales]. Let that be FFGs headache. DoW will continue to make its money off TTR and Memoir--at least until they provide a "Med Front" expansion and run out of WWII topics to cover.

Meh. I still say DoW kept M44 because they couldn't get rid of it.
If FFG wanted to buy it I think they would own it.
But 3 reasons I think that didn't happen:
- They have Tide of Iron which they are building.
- Its pasted the halfway mark of it's lifecycle.
- Too similar to battlelore. Why get 2 such products at once?

Pure Speculation of course.

Mr Skeletor wrote:

Meh. I still say DoW kept M44 because they couldn't get rid of it.
If FFG wanted to buy it I think they would own it.
But 3 reasons I think that didn't happen:
- They have Tide of Iron which they are building.
- Its pasted the halfway mark of it's lifecycle.
- Too similar to battlelore. Why get 2 such products at once?

Pure Speculation of course.

While I don't think DoW wanted to get rid of M44, I agree with all the reasons you list for FFG not wanting it either. If they didnt already have ToI, then maybe. But it always seemed to me that they designed ToI to compete somewhat with M44's target demographic. And I don't know if M44 will have the same longevity as the TTR franchise, so why buy a cow that's almost dry?

so why buy a cow that's almost dry?

For the hamburger, of course.