savings: hire crap ad agency, use cheap pictures
wins: sex sells. Among hundreds of nameless and faceless online games, at least evony stands out. Heck, "nobody plays it", but everybody is talking about it.
mmmm, maybe not such a crappy ad agency in the end.
I read somewhere that those girls were stockart that happened to be used by the porn company and by evony at the same time. Not that evony stole them from the DVD cover.